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General Tire Street vs Desert Visual

General Tire - Your SUV & 4x4 specialist


General Tire - The Off-Road Specialist


Our Technologies

Replacement Tyre Monitor and Visual Alignment Indicator.

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General Tire Monitor Technology

Off-Road FAQs

Most important questions for driving off-road.

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General Tire Off-road FAQs

4x4 Glossary

From A-Z: All you need to know about 4x4 cars, tyres and beyond.

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General Tire Off-road FAQs

Live Life to the Full


British Basketball League

General Tire partnered up with the British Basketball League to create a basketball court on top of the O2, proving that anywhere is possible.

Watch the #NowYouKnow Dunk Challenge Video

The British Basketball League

The Moment

Hamish Frost inspired the belief that anywhere is possible. General Tire discovers what drives his passion forward.

Watch the latest 'The Moment' Video

The Moment

Swim Wild

Overcome the mundane. Stick together, forever. Off-road and on. General Tire share the journey with the Wild Swimming Brothers.

Watch the latest 'Swim Wild' Video

Swim Wild

Making Waves Together

The rough with the smooth. The highs and the lows. Off-road and on. Surfer Andrew Cotton undertakes his miraculous journey with General Tire.

Watch the latest 'Making Waves Together' Video

Making Waves Together


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