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General Tire Your SUV & 4x4 specialist

General Tire Street vs Desert Visual

More than 107 years of adventure

Whether you are driving on paved roads or navigating uncharted territory, General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. With its American heritage, this is traditionally one of General Tire‘s core competences.

About General Tire

With more than 107 years of experience in the tyre industry.

General Tire Desert Visual

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News & Stories

Press releases, customer events and other adventures. 

General Tire Event Valencia 4

Wild Coast Adventure

Come along for an adventure as General Tire conquers the Wild Coast. 

Brand Ambassadors

Read what our brand ambassadors have to say. Anywhere is Possible. 

General Tire Rhino Charge

The Rhino Charge Event is scheduled to take place on the 1st of June...


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Talking Tyres Series

Watch what the General Tire team has to say in the exciting Talking Tyres Series. 

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