You are currently at our Malaysia website. We also offer a wide range of products with direct customer service in many locations worldwide.
All locations

About General Tire

A brand that is made for durable performance.

The Brand

Whether you are driving on paved roads or navigating uncharted territory, General Tire offers passenger car, SUV and 4x4 pickup drivers the ruggedness and performance tyres for every journey. 

General Tire speaks to drivers who enjoy the freedom to explore, seek adventure without limits, and rely on tyres they can trust.

With over 100 years of heritage and being part of Continental AG since 1987, General Tire combines its legacy of toughness and reliability with Continental’s advanced German technology to deliver tyres engineered for lasting performance.

Discover General Tire car, SUV & 4x4 tyres!

Truck and Bus Tyres for All Road Conditions - Go. Anywhere.

General Tire truck tyre portfolio is built on longstanding experience and technological competence. Combined with advanced German technology, the brand has established its position as a high-quality choice designed for tough and demanding environments.

General Tire car

Material Handling and Earthmoving tyres - Let's get to work!

The world-renowned brand stands as a trusted partner, while providing a great price-performanceratio for their tyres.

Based on customer needs and the challenging requirements that come from the toughest climate and road conditions, General Tire Material Handling & Earthmoving tyres are designed using the latest and most efficient technologies in tire development. No matter which surface they are driving on – let's get to work!

General Tire car

More than 100 years of adventure

W.O. O'Neill, founder of General Tire W.O. O'Neill, founder of General Tire
  • 1915  General Tire was founded 29th of September, 1915 as General Tire Rubber Company in Akron, Ohio.

  • 1920s  General Tire revolutionized tyre manufacturing and became known as a technology leader with the invention of the low pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers.

  • 1930  With the mass motorization in the USA, General Tire begins a process of international expansion by building a production line in Mexico.

  • 1943  General Tire discovers the carbon black latex-mixing masterbatch principle.

  • 1955  General Tire commences Original Equipment supply to General Motors and for other major automobile manufacturers.

  • 1959  General Tire opened the world’s largest tyre testing track in Texas.

  • 1960s  General Tire extends its manufacturing footprint across the USA.

  • 1987  Continental AG purchased the tire division of General Tire Inc.

  • 2000  Opening of a new European Distribution Warehouse. General Tire decides to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment.

  • 2007  Market launch of the Altimax RT and Altimax HP/UHP – a combined product line for the Americas and Europe.

  • 2013  Launch of the new Altimax Sport, Altimax Comfort and Grabber GT SUV tyre for onroad use based on European demands.

  • 2015  Anniversary General Tire 100 Years and Launch of the Grabber HTS 60.

  • 2016  Launch of the new Altimax Arctic 12, Grabber Arctic, Altimax A/S 365, Grabber AT3 and Grabber X3.

  • 2017  Introduction of General Tire truck tyres into Middle East and African markets with the new ADDAX truck tyre line. Launch of the Snow Grabber Plus. 

  • 2018  Launch of the Grabber A/S 365, General Tire’s first entry to SUV All Season market.

  • 2019  Introduction of General Tire Earthmoving range of V.ply tires. Introduction of General Tire Material Handling Press-On-Bands Smooth and Trac.

  • 2021  Launch of the Grabber GT Plus. Introduction of General Tire Material Handling Super Elastics Lifter range.

  • 2025  General Tire officially launched in Malaysia.