At the Autosport International show 2019, held at the NEC in Birmingham from the 10th - 13th of January, General Tire unveiled a branded vehicle as part of the NASCAR stand to raise awareness of its partnership with NASCAR Whelen Euro Series.
Following the announcement in 2018, General Tire will be supporting the NASCAR Whelen Euro Series as Official Partner and tyre supplier for all the teams in the series from 2019. As the exclusive tyre supplier, General Tire will be providing the teams with slick and wet-versions of its new NWES GT model in size 11.5/ 27.5 R 15 for both front and rear wheels.
To celebrate the partnership, General Tire collaborated with NASCAR Whelen Euro Series to create a completely branded vehicle at the Autosport International show. Working with specialists from NASCAR, a unique paint design was created to showcase the upcoming series, creating a car that would be at home on the starting grid.
“As one of Europe’s largest motorsport events, Autosport International was a fantastic platform to present ourselves as Official Tyre Partner of the NASCAR Whelen Euro Series.,” says Guy Frobisher, Senior Project Manager at General Tire in Europe. “This is just the beginning of the exciting journey between the two brands and I look forward to the start of the series in April.”
Alan Baldwin, Wholesale Sales Director, from Micheldever Tyre Services the General Tire importer for the UK added “With adventure at the heart of General Tire, Autosport International marks an exciting start to the year for us and the partnership is going to be a great way of engaging people with the brand.”
Running since 1991, Autosport International is a four-day event for motorsport enthusiasts and industry professionals. Attendees can expect the latest in motorsport and automotive technologies with the chance to meet motorsport legends and view vehicles ranging from go-karts to Formula 1 cars.