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About General Tire

A brand that is made for tough terrain.

For more than 100 years, General Tire has proven its ability to compete in the ever changing tyre industry. Manufactured by one of Europe’s leading tyre companies, the General Tire truck tyre portfolio is based on longstanding experience and technological competence.


With its American heritage and European manufacturing, General Tire has its standing as a high quality brand that is made for tough and rough environment.

Since 1915. General Tire. A brand of Continental.


1915     General Tire was founded 29th of September, 1915 as General Tire Rubber Company in Acron, Ohio

1920s    General Tire revolutionised tyre manufacturing and became known as a technology leader with the invention of the low-pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers

1930     With the mass motorisation in the USA, General Tire began a process of international expansion by building a production line in Mexico

1943     General Tire discovered the carbon black latex-mixing masterbatch principle

1955     General Tire commenced Original Equipment supply to General Motors and for other major automobile manufacturers

1959     General Tire opened the world’s largest tyre testing track in Texas     

1960s     General Tire extended its manufacturing footprint across the USA

1987     Continental AG purchased the tire division of General Tire Inc.

2000     Opening of a new European Distribution Warehouse. General Tire decided to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment

2007     Market launch of the Altimax RT and Altimax HP/UHP – a combined product line for the Americas and Europe

2013     Launch of the new Altimax Sport, Altimax Comfort and Grabber GT SUV tyre for onroad use based on European demands

2015     Anniversary General Tire 100 Years

2016     Launch of the new Altimax Arctic 12, Grabber Arctic, Altimax A/S 365, Grabber AT3 and Grabber X3

2017     Introduction of General Tire truck tyres into Middle East and African markets with the new ADDAX truck tyre line

General Tire. A brand of Continental.