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General Tire Your SUV & 4x4 specialist

The Brand

General Tire Street vs Desert Visual

More than 107 years of adventure

Whether you are driving on paved roads or navigating uncharted territory, General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. With its American heritage, this is traditionally one of General Tire‘s core competences.

About General Tire

With more than 107 years of experience in the tyre industry.

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General Tire Desert Visual

Download Center

Get access to General Tire logo's and Product Factsheets.

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General Tire GRABBER X3 Keyvisual

News & Stories

Press releases, customer events and other adventures.

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General Tire Event Valencia 4

Wild Coast Adventure

Come along for an adventure as General Tire conquers the Wild Coast.

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Brand Ambassadors

Read what our brand ambassadors have to say. Anywhere is Possible.

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Read the latest news below

Tyre Pressure

Understand the importance of tyre pressure

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Talking Tyres Series

Watch what the General Tire team has to say in the exciting Talking Tyres Series.

Talking Tyres Playlist

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